After 38 years in Arizona media, Barbeth Shea Pinkney was ready for a new chapter. She found it at the Arizona Chapter National Safety Council (ACNSC), where she’s putting her business development experience and extensive network of connections to work helping make Arizona a safer place to live and work.
We caught up with Barbeth to learn more about her career, what brought her to ACNSC, and how she spends her time outside of work
What will your primary focus be in your new position?
My primary focus is business development. One of the initiatives I’m most excited about is Alive at 25, our statewide teen driver safety program. Through funding provided by the Governor’s Office of Highway Safety (GOHS), we’re expanding access to this life-saving program across Arizona. Since Arizona does not require defensive driving education for teens, this initiative provides critical skills that help young drivers make safer decisions behind the wheel. Knowing our work can help prevent crashes and save lives is incredibly rewarding.
In addition to business development, I teach First Aid, CPR, and AED courses. I truly enjoy working with adult learners and appreciate their commitment to gaining skills that can make a difference in an emergency. Every class contributes to building a safer and more prepared community. I’m also a certified Alive at 25 instructor, which allows me to combine my passion for education and safety.
What did you do before joining us, and what key skills are you bringing along?
Before joining ACNSC, I spent 38 years in Arizona media, growing local businesses through advertising and leading sales teams. Most recently, I served as Director of Business Development for the Arizona Media Association, where I first met Rick and the ACNSC team as clients.
When the opportunity arose to join the organization, I jumped at the chance. I‘ve always enjoyed building relationships and connecting people with meaningful solutions, and I was excited to apply those skills in the nonprofit sector. My extensive network throughout Arizona, combined with decades of business development experience, helps me identify new partnerships and opportunities that support ACNSC’s mission and growth.
What drew you to this industry or specific role? Why did you choose to join ACNSC?
Safety has always been important to my family. With deep roots in the construction industry, I grew up understanding the value of protecting people and helping them return home safely each day.
Joining ACNSC gave me the opportunity to contribute to a mission that aligns closely with those values. I find tremendous fulfillment in knowing that our training programs help individuals, families, and workplaces become safer. It’s rewarding to be part of an organization whose work has a direct and lasting impact on people’s lives.
Where did you grow up?
I was born and raised in Butte, Montana, and attended the University of Montana Western. I have a brother who is fourteen years younger than I am. When my parents retired and moved to Scottsdale, my brother was only five years old. Wanting to be closer to him and my family, I made the move to Arizona as well. What began as a family decision turned into a place I’ve proudly called home since 1980.
What do you like to do for fun outside of work?
Family is at the heart of everything I do. My husband, Kevin, and I have been married for 43 years, and we cherish spending time outdoors. Whether we’re camping, kayaking, swimming, hiking, or skiing, we love making the most of Arizona’s beautiful landscapes. Some of my most treasured adventures are with our two daughters and our two grandsons, ages 13 and 11. Creating lasting memories with family in the outdoors is something I deeply value and enjoy.
What is a motto, quote, or piece of advice that drives you?
One of my favorite quotes is from Henry Ford: “Whether you think you can, or you think you can’t, you’re right.”
I’ve always believed that attitude and mindset play a significant role in success. This quote reminds me to approach challenges with confidence, determination, and a positive outlook.